A major portion of the price margin was Job Function Email List consumed by the middlemen. To eliminate this problem, he started creating high end fashion clothes or rather look-alike Job Function Email List of top fashionable clothes for the masses Job Function Email List at affordable prices by eliminating the middlemen. In this way then number of people who bought his clothes increased and in turn he became very popular. Benefits to the consumer: Due to Amani's Job Function Email List innovative idea, the middle class people who could not normally afford costly Job Function Email List and latest designs were able to avail these fashionable clothes at Job Function Email List reasonable rates.
Direct Retailing: Amancio realized that middle men like wholesalers Job Function Email List, semi wholesalers were deciding the final selling prices of these clothes and thus they ended up being very costly. Thus he opened his Job Function Email List own string of stores called ZARA where he passed the margin that was being taken by the middle men to the customers. (C)When Amancio started his business; the industry standard was to introduce new fashion twice a year. Job Function Email List Thus people had to wait for a very long span of time and would visit the shop only twice a year to buy the new fashionable clothes.
Amani introduced the unique concept Job Function Email List of instant fashion by introducing latest designs and new fashions within 2-3 weeks. This in turn pulled people to his shops many times in a month. This also helped customers by bringing new designs to them and Job Function Email List the shopkeepers were benefited too because of the constant visits by the customers. (D)Modifying unsold designs: Some designs do not sell as much as the popular ones. What Amancio did was to change and alter the failed designs so that they would be sold.